Will the recent TikTok backlash against the expense and hassle of professionally applied lash extensions have a lasting impact on the once red-hot category?DIY extension brands like Lilac St., Method Lash, and Lashify certainly have a lot to gain from the number of views “lash industry dying” videos are starting to rack up.Sitting squarely between heavy, often easily detected drugstore “falsies” and more realistic-looking professionally applied lashes, DIY extensions promise a lightweight feel and staying power—minus the trip to the salon and hefty hit to the bank account.And at least in the case of Lilac St., another key selling point is glues that won’t subtract your real lashes from the equation when the false ones are removed.Armed with the sobering knowledge that professional glues are notorious for wreaking havoc on natural lashes—a key point of disgruntlement in many lash-backlash TikToks—Lilac St. founder Alicia Zeng tested “hundreds” of adhesives over the course of several years before launching her brand in 2020.Within the product lineup, which includes a full range of accessories alongside lashes, Lilac St. offers two types of adhesive: the beginner-friendly Lilac Lash Glue, which has a brush head format and delivers up to 45 seconds of setting time, and the quick-drying Pro Lash Glue, delivered in a mascara wand format. While the latter requires more application confidence because it sets so quickly, it also lasts significantly longer.“We’ve really obsessed over glue formulas in a way that other brands haven’t,” says Zeng. “From the start, I’ve always been about, yes, the lashes need to be good. They need to be super-light.